As publisher of Florida Sportsman magazine, Blair Wickstrom also oversees all related media and products associated with the brand, including: television, Reel Time Florida Sportsman, Florida Sportsman Best Boat and Florida Sportsman Project Dreamboat, online, website, social media and video, expos, Florida Sportsman Expos, radio, FloridaSportsman Radio Live, and Florida Sportsman books, charts and products.  He has hosted television shows; written magazine features and regularly contributes photography.  He has been a board member for both the American Sportfishing Association and Coastal Conservation Association.